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Seminar "Digital Marketing. Trends and Tools"


2013.02.25 17:45 - 2013-02-25 20:00 RadissonBlu Daugava Hotel, Riga
A seminar on social media marketing "Digital Marketing. Trends and Tools" by Liene Kalniņa, Manager of digital marketing projects at private university "Riga International School of Economics and Business Administration". The seminar is tailored for owners and managers of small and medium businesses who plan to start or expand company’s online marketing activities. It will focus on two main questions: why to be online and what online marketing tools are available for your business?

The Program:

17.45 – 18.00      Arrival and registration

18.00 – 18.45      Digital Age and online marketing trends

  •  Global switch from Mass Media Age to the Age of Participation.
  •  New Media and interactivity.

18.45 – 19.00      Coffee break

19.00 – 19.45      Digital Marketing Toolbox

  • Search Engine Optimisation, search, display advertising, social platforms.

19.45 – 20.00      Q & A

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